The Ecommerce Braintrust podcast gives you access to the world's best brains when it comes to building momentum online for established consumer brands. The show is hosted by Kiri Masters, Head of Retail Strategy at Acadia, author, Forbes Retail contributor, and a strong voice in the Amazon world. Join in and listen to Kiri's discussions with expert guests about ecommerce strategies, trends, and innovations.

Kiri Masters, Head of Retail Strategy at Acadia

Kiri Masters is the Head of Retail Strategy at Acadia, a full-service digital growth agency for challenger brands. 

After a successful career as a commercial banker at JPMorgan Chase, Kiri launched her first e-commerce business on Amazon. Recognizing the enormous potential of the channel, it wasn’t long until Kiri decided to build a team of true Amazon experts and provide a platform for brands that were looking to grow, and founded Bobsled Marketing. In early 2022, Bobsled joined Acadia - a dynamic, full-service digital agency. Since then we have been operating as one team for mid-to-enterprise brands seeking the best return on each marketing dollar, across retail channels, social, SEO, performance media, programmatic, and analytics. 

Her entrepreneurial mind and passion for ecommerce, allowed Kiri to become a strong voice in the Amazon world. Today she is the author of ‘The Amazon Expansion Plan’ and a contributor on Forbes.com where she writes about Amazon from a brand’s perspective.

Kiri is also featured on the RetailWire panel of retail experts and the winner of a Silver Stevie® Award for Young Female Entrepreneur of the Year.