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      <image:title>About</image:title>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ecommercebraintrust.com/episodes</loc>
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    <lastmod>2025-05-19</lastmod>
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    <loc>https://www.ecommercebraintrust.com/episodes/amazons-quiet-ai-shift-what-sponsored-product-prompts-mean-for-brands-episode-429</loc>
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    <lastmod>2026-03-24</lastmod>
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      <image:title>Episodes - Amazon’s Quiet AI Shift: What Sponsored Product Prompts Mean for Brands - Episode 429 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-retail-roundup-prime-day-shifts-ai-search-momentum-and-amazons-expanding-dsp-playbook-episode-428</loc>
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    <lastmod>2026-03-24</lastmod>
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      <image:title>Episodes - The Retail Roundup - Prime Day Shifts, AI Search Momentum, and Amazon’s Expanding DSP Playbook - Episode 428 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/a-dozen-experts-two-questions-big-predictions-on-the-future-of-retail-episode-427</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - A Dozen Experts. Two Questions. Big Predictions on the Future of Retail - Episode 427 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/best-of-2025-the-maturation-of-amc-for-sponsored-ads-episode-426</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Best of 2025 | Replay: The Maturation of AMC for Sponsored Ads - Episode 426 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/best-of-2025-winning-search-unlocking-reviews-and-the-roi-of-content-with-profiteros-mike-black-episode-425</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Best of 2025 | Replay: Winning Search, Unlocking Reviews, and the ROI of Content With Profitero’s Mike Black - Episode 425 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/best-of-2025-vendor-pandl-proliferation-why-its-happening-and-why-it-matters-with-armin-alispahic-episode-424</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Best of 2025 | Replay: Vendor P&amp;amp;L Proliferation - Why It’s Happening and Why It Matters - Episode 424 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-retail-round-up-seller-challenges-nielsen-and-the-path-to-ai-monetization-episode-423</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Retail Round-Up - Seller Challenges, Nielsen, and the Path to AI Monetization - Episode 423 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/open-auction-deals-how-to-buy-media-on-amazons-dsp-episode-422</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Open Auction? Deals? How to Buy Media on Amazon’s DSP - Episode 422 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/black-friday-cyber-monday-2025-recap-episode-421</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-09</lastmod>
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      <image:title>Episodes - Black Friday &amp;amp; Cyber Monday 2025 Recap - Episode 421 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/unboxed-2025-what-you-need-to-know-episode-420</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - unBoxed 2025: What You Need to Know - Episode 420 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-democratization-of-brand-building-on-amazon-episode-419</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Democratization of Brand Building on Amazon - Episode 419 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/creator-connections-has-changed-should-you-episode-418</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Creator Connections Has Changed. Should You? - Episode 418 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-retail-round-up-twitch-is-shoppable-spotify-is-more-buyable-and-fba-fees-get-scrutable-episode-417</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Retail Round-Up - Twitch Is Shoppable, Spotify Is (More) Buyable, and FBA Fees Get Scrutable - Episode 417 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/why-q4-2025-hits-different-episode-416</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Why Q4 2025 Hits Different - Episode 416 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/making-sense-of-amazon-dsps-integrations-with-roku-disney-netflix-and-the-open-internet-episode-415</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Making Sense of Amazon DSP's Integrations with Roku, Disney, Netflix, and the Open Internet - Episode 415 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/prime-big-deal-days-2025-recap-episode-414</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Prime Big Deal Days 2025 Recap - Episode 414 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-retail-round-up-amc-for-all-commingling-for-none-and-creators-get-paid-episode-413</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Retail Round-Up - AMC for All, Commingling for None, and Creators Get Paid - Episode 413 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/operationalizing-influencers-and-other-lessons-from-kelsey-knight-of-slumberkins-episode-412</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Operationalizing Influencers and Other Lessons from Kelsey Knight of Slumberkins - Episode 412 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/same-goal-different-game-framing-the-value-of-amazon-instacart-walmart-with-ross-walker-damiano-ciarrocchi-episode-411</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Same Goal, Different Game: Framing the Value of Amazon, Instacart &amp;amp; Walmart - Episode 411 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/start-with-the-shopper-lessons-in-growth-with-scott-lester-of-eos-episode-410</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Start With the Shopper - Lessons in Growth - Episode 410 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/how-to-build-a-future-ready-organization-episode-409</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - How To Build a Future-Ready Organization - Episode 409 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-retail-round-up-august-2025-episode-408</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Retail Round-Up - Rufus Remembers, the Variation Collapse That Wasn’t, and the Shifting RMN Ad Tech Allegiances - Episode 408 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/ai-is-changing-your-shopper-journey-episode-407</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - AI is Changing Your Shopper Journey - Episode 407 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-digitally-influenced-shopper-report-and-the-breakdown-of-online-vs-in-store-episode-406</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The "Digitally Influenced Shopper Report" and the Breakdown of Online vs. In-store - Episode 406 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/olvs-table-stakes-moment-episode-405</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - OLV’s “Table Stakes” Moment - Episode 405 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-retail-round-up-vendor-gets-btps-vine-gets-retail-ready-er-and-i-know-how-much-olv-you-watched-last-summer-episode-404</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Retail Round-Up - Vendor Gets BTPs, Vine Gets Retail Ready-Er, and I Know How Much OLV You Watched Last Summer - Episode 404 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/are-you-still-using-dsp-like-its-2023-episode-403</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Are You Still Using DSP Like It’s 2023? - Episode 403 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/rufus-is-hereare-brands-doing-anything-episode-402</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Rufus Is Here…Are Brands Doing Anything? - Episode 402 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/prime-day-2025-unpacked-4-days-4-experts-episode-401</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Prime Day 2025, Unpacked: 4 Days, 4 Experts - Episode 401 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-retail-round-up-amazon-tightens-up-walmart-catches-up-and-a-post-posts-world-episode-400</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Retail Round-Up - Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World - Episode 400 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/crave-worthy-nutrition-trubars-path-from-concept-to-shelf-category-disruptors-episode-399</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Crave-Worthy Nutrition: TRUBAR’s Path from Concept to Shelf | Category Disruptors - Episode 399 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/from-family-recipe-to-challenger-brand-category-disruptors-episode-398</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - From Family Recipe to Challenger Brand | Category Disruptors - Episode 398 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/fueling-families-driving-growth-the-recipe-behind-the-1-brand-on-instacart-category-disruptors-episode-397</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Fueling Families, Driving Growth: The Recipe Behind the #1 Brand on Instacart | Category Disruptors - Episode 397 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-mission-that-built-a-100-million-cpg-brand-category-disruptors-episode-396</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Mission That Built a $100 Million CPG Brand | Category Disruptors - Episode 396 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-retail-round-up-ai-eats-my-listing-episode-395</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Retail Round-Up - “AI Eats My Listing” - Episode 395 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-maturation-of-amc-for-sponsored-ads-episode-394</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Maturation of AMC for Sponsored Ads - Episode 394 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/a-new-framework-for-content-scoring-with-gary-hammerschlag-episode-393</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - A New Framework for Content Scoring - Episode 393 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/why-this-years-prime-day-ad-strategy-needs-to-be-different-part-2-with-damiano-ciarrocchi-episode-392</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Why This Year’s Prime Day Ad Strategy Needs to Be Different - Episode 392 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-retail-round-up-agentic-has-entered-the-chat-episode-391</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Retail Round-Up - “Agentic” Has Entered the Chat - Episode 391 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/looking-forward-to-prime-day-with-joanna-otto-and-predrag-vetnic-episode-390</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Looking Forward to Prime Day | Part 1 - Episode 390 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/bridging-gaps-and-breaking-silos-how-it-drives-growth-with-lauren-livak-gilbert-and-jon-harding-episode-389</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Bridging Gaps and Breaking Silos - How IT Drives Growth - Episode 389 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/moving-from-the-5-to-the-95-the-principles-of-demand-generation-with-pat-petriello-episode-388</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Moving From the 5% to the 95% - The Principles of Demand Generation - Episode 388 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/a-primer-on-optimizing-for-rufus-and-ai-driven-search-episode-387</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - A Primer on Optimizing for Rufus and AI-Driven Search - Episode 387 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-retail-round-up-you-complete-me-episode-386</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Retail Round-Up - “You Complete Me” - Episode 386 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/vendor-pandl-proliferation-why-its-happening-and-why-it-matters-with-armin-alispahic-episode-385</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Vendor P&amp;amp;L Proliferation - Why It’s Happening and Why It Matters - Episode 385 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-state-of-lower-funnel-media-4-tactics-to-minimize-leakage-with-ross-walker-episode-384</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The State of Lower Funnel Media + 4 Tactics to Minimize Leakage - Episode 384 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/breaking-down-barriers-cross-functional-success-in-e-commerce-with-robert-estill-episode-383</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Breaking Down Barriers: Cross-Functional Success in E-Commerce - Episode 383 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-retail-round-up-slap-a-plus-on-it-episode-382</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Retail Round-Up - Slap a Plus on It - Episode 382 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/winning-search-unlocking-reviews-and-the-roi-of-content-with-profiteros-mike-black-episode-381</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Winning Search, Unlocking Reviews, and the ROI of Content With Profitero’s Mike Black - Episode 381 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/full-funnel-then-vs-now-a-case-study-a-year-in-the-making-with-ross-walker-and-pat-petriello-episode-380</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Full Funnel Then vs. Now - A Case Study a Year in the Making - Episode 380 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/introducing-the-women-in-retail-media-collective-with-ana-laura-zain-and-emma-helsloot-episode-379</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Introducing the Women in Retail Media Collective - Episode 379 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-retail-round-up-you-get-an-ad-platform-you-get-an-ad-platform-we-all-get-an-ad-platform-episode-378</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Retail Round Up - You Get an Ad Platform, You Get an Ad Platform…We All Get an Ad Platform? - Episode 378 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tracing-the-past-present-and-future-of-conversion-rate-optimization-across-dtc-and-amazon-episode-376</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Tracing the Past, Present, and Future of Conversion Rate Optimization Across DTC and Amazon - Episode 377 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/from-zero-to-retail-ready-with-tim-wilson-and-ken-beemer-episode-376</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - From Zero to Retail Ready - Episode 376 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/introducing-the-endcap-awards-with-chris-perry-of-firstmovr-episode-375</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Introducing the ENDCAP Awards with Chris Perry of firstmovr - Episode 375 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/most-popular-episodes-of-2024-replay-building-for-a-multichannel-future-paul-sonneveld-merchantspring-episode-374</loc>
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    <lastmod>2025-01-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/most-popular-episodes-of-2024-replay-escape-from-retail-island-jared-belsky-episode-373</loc>
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    <lastmod>2024-12-31</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/we-asked-16-of-our-podcast-guests-what-is-in-store-for-2025-here-is-what-they-said-episode-372</loc>
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    <lastmod>2024-12-29</lastmod>
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      <image:title>Episodes - We Asked 16 of Our Podcast Guests What’s in Store for 2025 - Here’s What They Said - Episode 372 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/what-can-googles-seo-evolution-teach-us-about-amazon-seo-with-scott-walldren-and-julian-galindo-episode-371</loc>
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    <lastmod>2024-12-17</lastmod>
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      <image:title>Episodes - What Can Google’s SEO Evolution Teach Us About Amazon SEO? - Episode 371 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/turkey-infinite-recap-with-ross-walker-joanna-otto-and-predrag-vetnic-episode-370</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Turkey Infinite Recap - Episode 370 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/growth-vs-cannibalization-how-to-approach-incrementality-measurement-on-instacart-with-juan-munoz-and-robert-benlloch-episode-369</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Growth vs. Cannibalization: How to Approach Incrementality Measurement on Instacart - Episode 369 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/building-for-incrementality-interoperability-and-the-future-of-retail-data-with-pacvues-geoffrey-beliard-episode-368</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Building for Incrementality, Interoperability, and the Future of Retail Data - Episode 368 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/product-variations-revisited-with-zlatana-pejovic-episode-367</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Product Variations Revisited - Episode 367 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/measuring-retail-media-incrementality-with-andrew-lipsman-and-meghan-corroon-episode-366</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Measuring Retail Media Incrementality - Episode 366 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/emergence-of-brand-tailored-promotions-with-joanna-otto-episode-365</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Emergence of Brand-Tailored Promotions - Episode 365 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/brand-building-on-amazon-live-at-unboxed-with-jeff-cohen-episode-364</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Brand Building on Amazon - Episode 364 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/fall-big-deal-day-recap-with-logan-nielsen-and-zach-christensen-episode-363</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Fall Big Deal Day Recap - Episode 363 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/preparing-for-next-years-avns-with-martin-heubel-of-consulterce-episode-362</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Preparing For Next Year’s AVNs - Episode 362 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/reevaluating-amazon-as-a-branding-channel-with-julian-galindo-and-laurie-tovo-episode-361</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Reevaluating Amazon As A Branding Channel - Episode 361 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/category-captaincy-with-chris-perry-and-oskar-kaszubski-of-firstmovr-episode-360</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Category Captaincy With Firstmovr - Episode 360 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/joint-business-planning-with-lauren-livak-and-nate-pinkston-episode-359</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Joint Business Planning - Episode 359 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/stratablys-product-launch-research-findings-with-russ-dieringer-episode-358</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Stratably’s Product Launch Research Findings - Episode 358 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/organic-as-a-center-of-excellence-with-neha-shah-episode-357</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Organic As A Center Of Excellence - Episode 357 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/building-for-a-multichannel-future-with-paul-sonneveld-from-merchantspring-episode-356</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Building For A Multichannel Future - Episode 356 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/capitalizing-on-tentpole-events-with-ash-mcmullen-and-stephanie-grubert-episode-355</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Capitalizing on Tentpole Events - Episode 355 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/amazons-sports-investments-and-ambitions-with-scott-ohsman-and-ken-beemer-episode-354</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Amazon’s Sports Investments and Ambitions - Episode 354 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/navigating-a-2p3p-transition-with-tyler-dixon-from-reduce-episode-353</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Navigating a 2P→3P Transition - Episode 353 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/gardening-and-growth-with-scott-fulton-of-sun-bulb-episode-352</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Gardening and Growth - Episode 352 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/prime-day-recap-2024-with-joao-couceiro-da-costa-and-dusan-tepavac-episode-351</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Prime Day Recap 2024 - Episode 351 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/amazon-fee-updates-after-the-dust-settles-episode-350</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Amazon Fee Updates: After the Dust Settles - Episode 350 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/2024-avn-benchmark-wrap-up-with-claire-mcbride-from-stratably-episode-349</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - 2024 AVN Benchmark Wrap Up - Episode 349 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/a-modern-approach-to-bidding-with-jordi-beltran-and-carlos-sastre-episode-348</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - A Modern Approach to Bidding - Episode 348 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/enter-the-maitrix-lessons-from-firstmovrs-report-on-ai-in-retail-episode-347</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Enter the MAITRIX: Lessons From Firstmovr’s Report on AI in Retail - Episode 347 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-importance-of-profitability-with-molly-thomas-and-juan-munoz-episode-346</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Importance of Profitability - Episode 346 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/a-modern-approach-to-retail-allocation-with-ross-walker-and-damiano-ciarrocchi-episode-345</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - A Modern Approach to Retail Allocation - Episode 345 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/retail-medias-great-defrag-with-mike-balabanov-from-criteo-episode-344</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Retail Media’s Great Defrag - Episode 344 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-interplay-between-brand-and-ecommerce-with-alicia-ponzani-episode-343</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Interplay Between Brand and Ecommerce - Episode 343 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/escape-from-retail-island-with-jared-belsky-episode-342</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Escape from Retail Island - Episode 342 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/looking-forward-to-prime-day-with-joao-couceiro-da-costa-episode-341</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Looking Forward to Prime Day [Part II] - Episode 341 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/looking-forward-to-prime-day-with-dusan-tepavac-episode-340</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Looking Forward to Prime Day [Part I] - Episode 340 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/expanding-your-amazon-business-internationally-with-gary-hammerschlag-episode-339</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Expanding Your Amazon Business Internationally With Gary Hammerschlag - Episode 339 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/direct-fulfillment-for-vendors-is-it-right-for-you-with-julian-pereira-episode-338</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Direct Fulfillment for Vendors - Is It Right for You? With Julian Pereira - Episode 338 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/mastering-ulta-ad-platforms-inside-tips-from-damiano-ciarrocchi-episode-337</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Mastering Ulta Ad Platforms: Inside Tips from Damiano Ciarrocchi - Episode 337 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/new-amazon-marketing-cloud-capabilities-with-ross-walker-episode-336</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - New Amazon Marketing Cloud Capabilities with Ross Walker - Episode 336 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/unveiling-the-pb-five-star-pickleball-brand-an-interview-with-angela-caltagirone-episode-335</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Unveiling the PB Five Star Pickleball Brand: An Interview with Angela Caltagirone - Episode 335 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-modern-premium-beauty-brand-playbook-how-aj-patel-uses-data-to-grow-u-beauty-episode-334</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Modern Premium Beauty Brand Playbook - How AJ Patel Uses Data to Grow U Beauty - Episode 334 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/fba-fee-changes-aftermath-how-can-brands-utilize-amazon-programs-to-recover-profit-margins-with-armin-alispahic-episode-333</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - FBA Fee Changes Aftermath - How Can Brands Utilize Amazon Programs to Recover Profit Margins with Armin Alispahic - Episode 333 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/how-pharmacopia-leverages-brand-awareness-as-a-hotel-amenity-product-to-sell-more-on-amazon-with-andreliz-bautista-mcglade-and-lisa-levin-episode-332</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - How Pharmacopia Leverages Brand Awareness as a Hotel Amenity Product to Sell More on Amazon With Andreliz Bautista McGlade and Lisa Levin - Episode 332 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/5x-ing-amazon-sales-with-a-brand-re-launch-ash-mcmullen-from-advantice-health-episode-331</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - 5X-Ing Amazon Sales With A Brand Re-Launch: Ash McMullen From Advantice Health - Episode 331 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/equipping-the-next-generation-of-ecommerce-professionals-with-nicole-hatley-skechers-episode-330</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Equipping the Next Generation of Ecommerce Professionals -With Nicole Hatley, Skechers - Episode 330 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/downsides-of-working-with-a-reseller-to-sell-your-products-on-amazon-with-julie-spear-episode-329</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Downsides of Working With a Reseller to Sell Your Products on Amazon with Julie Spear - Episode 329 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/how-to-run-the-perfect-rfp-process-and-find-the-agency-of-your-dreams-with-julie-spear-episode-328</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - How to Run the Perfect RFP Process and Find the Agency of Your Dreams with Julie Spear - Episode 328 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/testing-a-new-retail-media-network-how-to-know-youre-ready-with-julie-spear-and-ross-walker-episode-327</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Testing a New Retail Media Network: How to Know You’re Ready with Julie Spear and Ross Walker - Episode 327 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/how-brands-define-content-effectiveness-with-lauren-livak-and-mike-black-episode-326</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - How Brands Define Content Effectiveness With Lauren Livak and Mike Black - Episode 326 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/unpacking-the-digital-shelf-with-kiri-masters-and-tom-spaven-the-walmart-marketplace-copy-and-paste-is-a-waste-episode-325</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Unpacking the Digital Shelf with Kiri Masters and Tom Spaven: The Walmart Marketplace Copy and Paste is a Waste - Episode 325 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/replay-of-the-most-popular-episode-of-2023-dr-squatch-the-dtc-brand-thats-dominating-amazon-with-jamie-roller-associate-director-of-growth-channels-at-dr-squatch-episode-324</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Replay Of The Most Popular Episode Of 2023: Dr. Squatch: The DTC Brand That’s Dominating Amazon - With Jamie Roller, Associate Director of Growth Channels at Dr. Squatch - Episode 324 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/double-your-industry-connections-and-success-in-2024-insider-tips-to-dominate-retail-conferences-episode-323</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Double Your Industry Connections and Success in 2024: Insider Tips to Dominate Retail Conferences - Episode 323 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/choose-your-partner-with-care-4-retail-marketplace-management-options-to-consider-with-acadia-ceo-jared-belsky-episode-322</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Choose Your Partner With Care: 4 Retail Marketplace Management Options to Consider With Acadia CEO Jared Belsky - Episode 322 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/major-changes-coming-to-fba-fees-in-2024-what-you-should-know-with-armin-alispahic-episode-321</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Major Changes Coming to FBA Fees in 2024 - What You Should Know with Armin Alispahic - Episode 321 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/deep-dive-into-kroger-precision-marketing-platform-with-damiano-ciarrocchi-episode-320</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Deep Dive into Kroger Precision Marketing Platform with Damiano Ciarrocchi - Episode 320 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/how-natures-way-battles-random-factory-brands-on-amazon-with-tsege-gebreyohannes-episode-319</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - How Nature's Way Battles Random Factory Brands on Amazon with Tsege Gebreyohannes - Episode 319 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/black-friday/cyber-monday-on-amazon-trends-performance-and-outlook-with-emily-peterson-and-damiano-ciarrocchi-episode-318</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Black Friday/Cyber Monday on Amazon: Trends, Performance, and Outlook with Emily Peterson and Damiano Ciarrocchi  - Episode 318 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/ecommerce-predictions-for-2024-with-russ-dieringer-episode-317</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Ecommerce Predictions for 2024 With Russ Dieringer - Episode 317 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/unpacking-the-digital-shelf-with-ross-walker-wringing-performance-out-of-amazon-marketing-cloud-episode-316</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Unpacking the Digital Shelf with Ross Walker: Wringing Performance out of Amazon Marketing Cloud - Episode 316 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/a-smarter-framework-for-ecommerce-with-chris-perry-of-firstmovr-episode-315</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - A 'SMARTER' Framework for Ecommerce With Chris Perry of firstmovr - Episode 315 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-chewy-retail-media-network-how-pet-brands-can-advertise-on-chewycom-with-damiano-ciarrocchi-episode-314</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Chewy Retail Media Network: How Pet Brands Can Advertise on chewy.com with Damiano Ciarrocchi - Episode 314 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/amazon-inspire-hot-or-not-with-todd-hassenfelt-of-colgate-palmolive-episode-313</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Amazon Inspire: Hot or Not? With Todd Hassenfelt of Colgate-Palmolive - Episode 313 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-hydrow-high-bruce-smith-founder-ceo-of-hydrow-episode-312</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Hydrow High: Bruce Smith, Founder &amp;amp; CEO of Hydrow - Episode 312 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/mondelez-global-ecommerce-director-colleen-basaydin-raise-your-hand-and-take-risks-episode-311</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Mondelez Global Ecommerce Director, Colleen Basaydin: “Raise Your Hand and Take Risks” - Episode 311 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/lucky-dip-episode-peak-season-dates-amazon-3d-and-3-helpful-amazon-marketing-cloud-reports-episode-310</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Lucky Dip Episode: Peak Season Dates, Amazon 3D, and 3 Helpful Amazon Marketing Cloud Reports - Episode 310 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/reprised-ecommerce-specific-seo-strategies-with-scott-walldren-episode-309</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Reprised: Ecommerce-Specific SEO Strategies - with Scott Walldren - Episode 309 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-walmart-marketplace-requires-a-different-growth-strategy-to-amazon-heres-why-episode-308</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Walmart Marketplace Requires a Different Growth Strategy to Amazon, Here’s Why - Episode 308 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/how-brands-should-prepare-for-q4-peak-season-on-retail-marketplaces-like-amazon-episode-307</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - How Brands Should Prepare for Q4 ‘Peak Season’ on Retail Marketplaces Like Amazon - Episode 307 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/how-ecomm-folks-can-educate-their-c-suite-with-dean-mcelwee-episode-306</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - How Ecomm Folks Can Educate Their C-suite with Dean McElwee - Episode 306 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/learn-to-get-stuff-done-with-josh-clarkson-director-of-digital-at-russell-stover-chocolates-episode-305</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - ‘Learn To Get Stuff Done’ with Josh Clarkson, Director of Digital at Russell Stover Chocolates - Episode 305 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/is-amazon-vendor-services-worth-it-with-olivera-bojovic-episode-304</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Is Amazon Vendor Services Worth It? with Olivera Bojovic - Episode 304 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/you-get-the-agency-you-deserve-20-practical-and-emotional-lessons-to-maximize-your-agency-and-partner-relationship-with-jared-belsky-episode-303</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship with Jared Belsky - Episode 303 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/5-reasons-to-invest-in-product-and-brand-content-on-amazon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - 5 Reasons to Invest in Product and Brand Content on Amazon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/4-big-themes-from-the-anas-2023-digital-and-social-media-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - 4 Big Themes From the ANA’s 2023 Digital and Social Media Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/unpopular-pov-its-time-to-start-thinking-about-the-next-prime-day-event-episode-300</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Unpopular POV: It’s Time to Start Thinking About the Next Prime Day Event - Episode 300 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/what-made-this-years-prime-day-the-biggest-one-yet-episode-299</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - What Made This Year’s Prime Day the Biggest One Yet? - Episode 299 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/driving-success-in-the-digital-era-aligning-sales-and-marketing-for-the-ecommerce-future-with-ben-galvin-episode-298</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Driving Success in the Digital Era: Aligning Sales and Marketing for the Ecommerce Future with Ben Galvin - Episode 298 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/a-new-product-launch-strategy-with-caroline-adams-episode-297</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - A New Product Launch Strategy With Caroline Adams - Episode 297 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/mid-year-check-in-retail-trends-with-russ-dieringer-of-stratably-episode-296</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Mid-Year Check-In: Retail Trends With Russ Dieringer of Stratably - Episode 296 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-epic-decades-long-battle-between-amazon-and-walmart-with-author-jason-del-rey-episode-295</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Epic, Decades-Long Battle Between Amazon and Walmart, With Author Jason Del Rey - Episode 295 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/prime-day-bloopers-glitches-and-gotchas-brands-share-lessons-from-past-years-episode-294</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Prime Day Bloopers, Glitches and Gotchas: Brands Share Lessons From Past Years - Episode 294 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/5-reasons-im-bullish-on-walmartcom-in-2023-episode-293</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - 5 Reasons I’m Bullish on Walmart.com in 2023 - Episode 293 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/a-pulse-check-on-2023-recapping-retail-marketplace-themes-trends-of-the-year-episode-292</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - A Pulse Check on 2023: Recapping Retail Marketplace Themes &amp;amp; Trends of the Year - Episode 292 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/prime-day-2023-how-to-prepare-part-2-with-ross-walker-episode-291</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Prime Day 2023: How To Prepare, Part 2 With Ross Walker - Episode 291 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/prime-day-2023-how-to-prepare-part-1-with-logan-nielsen-episode-290</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/f9bd12ae-6c3b-4b18-bb2c-70c5b9ac48b1/unnamed.png</image:loc>
      <image:title>Episodes - Prime Day 2023: How To Prepare, Part 1 With Logan Nielsen - Episode 290 - Make it stand out</image:title>
      <image:caption>Source: Numerator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Prime Day 2023: How To Prepare, Part 1 With Logan Nielsen - Episode 290 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/navigating-new-marketplace-models-with-elizabeth-rivas-ecomm-director-at-algaecal-episode-289</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Navigating New Marketplace Models With Elizabeth Rivas, Ecomm Director at Algaecal  - Episode 289 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-future-of-influencer-marketing-insights-on-success-metrics-payment-and-brand-trips-with-rebecca-yi-episode-288</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Future of Influencer Marketing: Insights on Success Metrics, Payment, and Brand Trips with Rebecca Yi - Episode 288 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-future-of-retail-media-with-andrew-lipsman-of-insider-intelligence-episode-287</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Future of Retail Media, With Andrew Lipsman of Insider Intelligence - Episode 287 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/have-we-reached-peak-amazon-with-brian-walker-of-bloomreach-episode-286</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Have We Reached “Peak Amazon?” with Brian Walker Of  Bloomreach - Episode 286 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/where-are-they-now-afton-kenyon-from-slate-milk-gives-a-career-update-and-ecomm-industry-outlook-episode-285</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Where Are They Now? Afton Kenyon from Slate Milk Gives a Career Update and Ecommerce Industry Outlook - Episode 285 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/1-year-on-the-amazon-maturity-matrix-episode-284</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - 1 Year On: The Amazon Maturity Matrix - Episode 284 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/whats-new-with-instacart-advertising-with-juan-munoz-episode-283</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/07e30157-7eeb-4b04-832a-8ff8fa873e05/unnamed+%2878%29.png</image:loc>
      <image:title>Episodes - What’s New with Instacart Advertising? with Juan Munoz - Episode 283 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/38a56b28-f7ba-4509-8999-c4695b3d641e/unnamed+%2830%29.jpg</image:loc>
      <image:title>Episodes - What’s New with Instacart Advertising? with Juan Munoz - Episode 283 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - What’s New with Instacart Advertising? with Juan Munoz - Episode 283 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/cro-for-ecommerce-brands-with-dylan-ander-episode-282</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - CRO for Ecommerce Brands with Dylan Ander - Episode 282 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/23-better-metrics-for-your-amazon-dsp-campaigns-with-damiano-ciarrocchi-episode-281</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - 23 Better Metrics for Your Amazon DSP Campaigns with Damiano Ciarrocchi - Episode 281 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/dr-squatch-the-dtc-brand-thats-dominating-amazon-with-jamie-roller-associate-director-of-growth-channels-at-dr-squatch-episode-280</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Dr. Squatch: The DTC Brand That’s Dominating Amazon - With Jamie Roller, Associate Director of Growth Channels at Dr. Squatch - Episode 280 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/championing-retail-media-in-an-enterprise-cpg-paras-shah-georgia-pacific-episode-279</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Championing Retail Media In An Enterprise CPG: Paras Shah, Georgia Pacific - Episode 279 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/managing-large-catalogs-variations-on-amazon-with-zlatana-pejovic-episode-278</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Managing Large Catalogs &amp;amp; Variations on Amazon with Zlatana Pejovic - Episode 278 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-evolving-customer-acquisition-mix-limitations-of-ai-and-commerce-outlook-with-jack-ogilvie-partner-at-acadia-episode-277</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Evolving Customer Acquisition Mix, Limitations of AI, and Commerce Outlook - With Jack Ogilvie, Partner at Acadia - Episode 277 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/breaking-into-the-us-market-with-ceo-of-colombian-apparel-brand-maaji-sergio-zuluaga-episode-276</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Breaking Into The US Market, With CEO Of Colombian Apparel Brand Maaji - Sergio Zuluaga - Episode 276 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/stratablys-amazon-advertising-benchmark-report-with-russ-dieringer-episode-275</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Stratably’s Amazon Advertising Benchmark Report, with Russ Dieringer - Episode 275 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/an-amazon-live-success-story-with-james-thompson-from-nutrabolt-c4-energy-episode-274</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - An Amazon Live Success Story With James Thompson From Nutrabolt (C4 Energy) - Episode 274 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-convergence-of-google-seo-amazon-with-scott-walldren-episode-273</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Convergence of Google SEO &amp;amp; Amazon - with Scott Walldren - Episode 273 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/ecommerce-specific-seo-strategies-with-scott-walldren-episode-272</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Ecommerce-Specific SEO Strategies - with Scott Walldren - Episode 272 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/before-you-buy-a-customer-data-platform-listen-to-this-with-seth-hirsch-episode-271</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Before You Buy A Customer Data Platform, Listen To This - with Seth Hirsch - Episode 271 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/introduction-to-cdps-customer-data-platforms-with-seth-hirsch-episode-270</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - &amp;nbsp;Introduction to CDPs (Customer Data Platforms) with Seth Hirsch - Episode 270 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/ecommerce-predictions-for-2023-with-russ-dieringer-episode-269</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Ecommerce Predictions for 2023 With Russ Dieringer - Episode 269 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/retail-media-deep-dive-recap-episode-268</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Retail Media Deep Dive: Recap - Episode 268 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/retail-media-deep-dive-matt-krueger-eastpoint-sports-and-matt-volk-keen-episode-267</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Retail Media Deep Dive: Matt Krueger, EastPoint Sports, and Matt Volk, KEEN - Episode 267 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/retail-media-deep-dive-ingrid-milman-cordy-from-nestle-health-sciences-episode-266</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Retail Media Deep Dive: Ingrid Milman Cordy from Nestle Health Sciences - Episode 266 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/retail-media-deep-dive-series-paulo-cesar-bacarin-filho-from-toms-of-maine-episode-265</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Retail Media Deep Dive Series: Paulo Cesar Bacarin Filho, from Tom’s of Maine - Episode 265 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/retail-media-deep-dive-series-katie-buczek-episode-264</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Retail Media Deep Dive Series: Katie Buczek - Episode 264 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/retail-media-deep-dive-series-christina-kranz-kissel-episode-263</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Retail Media Deep Dive Series: Christina Kranz-Kissel - Episode 263 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/retail-media-101-opportunities-and-challenges-for-traditional-cpgs-episode-262</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Retail Media 101 - Opportunities and Challenges for Traditional CPGs - Episode 262 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/is-amazon-pay-to-play-our-latest-research-with-analytic-index-episode-261</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Is Amazon pay to play? Our latest research with Analytic Index - Episode 261 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-digital-shelf-for-cpg-brands-2022-episode-260</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Digital Shelf for CPG brands 2022 - Episode 260 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/kiri-reflections-on-ad-age-40-under-40-award-episode-259</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Kiri Reflections on Ad Age 40 Under 40 Award - Episode 259 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/amazon-prime-fall-deal-event-how-to-prepare-episode-258</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Amazon Prime Fall Deal Event - How To Prepare  - Episode 258 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/amazon-is-looking-more-like-a-social-media-platform-heres-how-brands-can-benefit-episode-257</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Amazon Is Looking More Like A Social Media Platform. Here’s How Brands Can Benefit. - Episode 257 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-death-of-dtc-not-so-fast-episode-256</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The death of DTC? Not so fast. - Episode 256 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/working-with-influencers-to-drive-retail-sales-episode-255</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Working With Influencers to Drive Retail Sales - Episode 255 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/are-gray-hat-amazon-growth-tactics-worth-it-episode-254</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Are “Gray Hat” Amazon Growth Tactics Worth It? - Episode 254 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/amazon-fulfilment-101-operational-best-practices-episode-253</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Amazon Fulfilment 101: Operational Best Practices - Episode 253 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/success-from-within-a-new-research-from-bobsled-stratably-episode-252</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Success From Within: A New Research From Bobsled &amp;amp; Stratably - Episode 252 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-amazon-way-whats-changed-what-has-stayed-the-same-episode-251</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Amazon Way - What’s Changed, What Has Stayed the Same - Episode 251 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/answers-to-your-top-asked-questions-about-vendor-central-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Answers to Your Top Asked Questions About Vendor Central - Part 2 - Episode 250 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/answers-to-your-top-asked-questions-about-vendor-central-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Answers to Your Top Asked Questions About Vendor Central - Part 1 - Episode 249 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/why-your-brand-needs-a-tiktok-account-episode-248</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Why Your Brand Needs A TikTok Account - Episode 248 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/takeaways-from-kantars-digital-commerce-conference-episode-247</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Takeaways From Kantar’s Digital Commerce Conference - Episode 247 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-future-of-commerce-themes-from-visions-22-episode-246</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - The Future of Commerce? Themes From Visions 22 - Episode 246 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/retail-brands-are-planning-fewer-discounts-this-prime-day-episode-245</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Retail Brands Are Planning Fewer Discounts This Prime Day - Episode 245 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/amazon-advertising-strategies-for-seasonal-products-episode-244</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Amazon Advertising Strategies for Seasonal Products - Episode 244 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/google-marketing-live-2022-episode-243</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Google Marketing Live 2022 - Episode 243 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/amazon-marketing-cloud-episode-242</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Amazon Marketing Cloud - Episode 242 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/only-21-of-brands-are-happy-with-how-they-spend-their-ad-budget-why-episode-241</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Only 21% Of Brands Are Happy With How They Spend Their Ad Budget. Why? - Episode 241 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/kiris-recap-of-the-retail-innovation-conference-rice-episode-240</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Kiri’s Recap of the Retail Innovation Conference (RICE) - Episode 240 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/dtc-sales-growth-vs-amazon-sales-growth-for-brands-episode-239</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - DTC Sales Growth vs Amazon Sales Growth for Brands - Episode 239 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/retail-media-a-new-budget-allocation-model-episode-238</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Retail Media: A New Budget Allocation Model - Episode 238 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/top-6-mistakes-brands-make-when-allocating-retail-media-budget-episode-237</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Top 6 Mistakes Brands Make When Allocating Retail Media Budget - Episode 237 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/retail-media-networks-perception-episode-236</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Retail Media Networks Perception - Episode 236 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/what-amazon-brand-registry-is-and-isnt-episode-235</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - What Amazon Brand Registry Is, and Isn’t - Episode 235 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/4-under-rated-amazon-growth-tactics-episode-234</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - 4 Under-Rated Amazon Growth Tactics - Episode 234 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/what-we-can-learn-from-shopper-marketing-episode-233</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - What We Can Learn From Shopper Marketing - Episode 233 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/whats-up-next-on-the-podcast-episode-232</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - What’s up Next on the Podcast - Episode 232 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/part-2-what-will-it-take-for-walmart-to-win-episode-231</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Part 2: What will it take for Walmart to win? - Episode 231 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/measure-what-matters-selecting-the-right-advertising-kpis-for-instacart-advertising-episode-230</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Measure what matters: selecting the right advertising KPIs for Instacart advertising - Episode 230 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/part-1-what-will-it-take-for-walmart-to-win-episode-229</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Part 1: What will it take for Walmart to win? - Episode 229 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/announcement-by-kiri-masters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Announcement by Kiri Masters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/lessons-to-learn-from-chinese-retailers-episode-228</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Lessons to learn from Chinese Retailers - Episode 228 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/podcast-retrospective-my-4-favorite-podcast-episodes-episode-227</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Podcast Retrospective: My 4 Favorite Podcast Episodes - Episode 227 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/nfts-for-retail-brands-episode-226</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - NFTs for Retail Brands - Episode 226 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/so-your-amazon-vm-disappeared-now-what-episode-225</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - So Your Amazon VM Disappeared - Now What? - Episode 225 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/sheared-shedding-your-coat-of-conformity-in-the-age-of-ecommerce-episode-224</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - SHEARED, Shedding Your Coat of Conformity in the Age of eCommerce - Episode 224 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/new-research-the-amazon-maturity-matrix-episode-223</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - New research: the Amazon Maturity Matrix - Episode 223 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/why-effective-amazon-inventory-planning-is-essential-but-elusive-episode-222</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Why Effective Amazon Inventory Planning Is Essential… but Elusive - Episode 222 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/2022-ecommerce-predictions-episode-221</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - 2022 Ecommerce Predictions - Episode 221 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/measuring-success-across-the-digital-shelf-episode-220</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Measuring Success Across the Digital Shelf - Episode 220 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/opting-in-to-ecommerce-optimization-episode-219</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Opting in to Ecommerce Optimization - Episode 219 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/amazon-advertising-2021-sizing-the-prize-episode-218</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Amazon Advertising 2021: Sizing the Prize - Episode 218 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/amazon-savviness-scale-launch-announcement-episode-217</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Amazon Savviness Score Launch Announcement - Episode 217 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-brilliant-basics-lessons-from-the-2021-omnichannel-retail-index-episode-216</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - ‘The brilliant basics’ - lessons from the 2021 Omnichannel Retail Index - Episode 216 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/hug-your-customer-episode-215</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Hug Your Customer - Episode 215 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/amazon-fba-aggregators-should-retail-brands-be-concerned</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Amazon FBA Aggregators: Should Retail Brands Be Concerned? - Episode 214 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/will-shippageddon-end-in-a-giant-sale-episode-213</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Will Shippageddon End in a Giant Sale? - Episode 213 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/ecommerce-personalization-episode-212</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Ecommerce Personalization - Episode 212 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/incumbents-versus-challengers-ecommerce-platforms-episode-211</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Incumbents Versus Challengers: Ecommerce Platforms - Episode 211 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/protecting-your-brand-on-amazon-what-happens-when-black-hats-attack-episode-210</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Protecting Your Brand on Amazon: What Happens When Black Hats Attack? - Episode 210 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/lessons-from-scrappy-challenger-brands-episode-209</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1633501406914-OSQG7KEMY9WGVB2DADJB/webinar.png</image:loc>
      <image:title>Episodes - Lessons from Scrappy Challenger Brands - Episode 209 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Lessons from Scrappy Challenger Brands - Episode 209 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/7-critical-challenges-for-omnichannel-brands-in-2022-webinar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1633501406914-OSQG7KEMY9WGVB2DADJB/webinar.png</image:loc>
      <image:title>Episodes - 7 Critical Challenges for Omnichannel Brands in 2022 - Webinar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - 7 Critical Challenges for Omnichannel Brands in 2022 - Webinar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/macroeconomic-headwinds-affecting-ecommerce-episode-208</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1633501406914-OSQG7KEMY9WGVB2DADJB/webinar.png</image:loc>
      <image:title>Episodes - Macroeconomic Headwinds Affecting Ecommerce - Episode 208 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1631033015869-KBTGVGL5I3LGEJRLGVN2/spotify-podcast-badge-blk-grn-165x40.png</image:loc>
      <image:title>Episodes - Macroeconomic Headwinds Affecting Ecommerce - Episode 208 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/the-state-of-retail-conferences-staying-current-in-ecommerce-episode-207</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-05</lastmod>
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      <image:title>Episodes - What is the right advertising platform for your brand? - Episode 64</image:title>
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      <image:title>Episodes - Top 4 Tips to Prepare for Q4 With PPC - Episode 46</image:title>
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    <lastmod>2020-02-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1508901312996-OJE6KA8CXKEDPHRND3AC/Apple+Podcasts+Badge.png</image:loc>
      <image:title>Episodes - Marketplace Analytics - Episode 5</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/episode-4-amazon-ppc-best-practices</loc>
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    <lastmod>2020-02-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1508430107816-2IY5GH8NAG3WD1W5ROQZ/Apple+Podcasts+Badge.png</image:loc>
      <image:title>Episodes - Amazon PPC Best Practices - Episode 4</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/episode-3-the-future-of-brands-on-amazon</loc>
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    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1508394628181-APUIT1DH3IGAMFMP23JJ/Apple+Podcasts+Badge.png</image:loc>
      <image:title>Episodes - The Future of Brands on Amazon - Episode 3</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/episode-2-the-vendor-seller-hybrid-model</loc>
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    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1508394552289-4A36CSA4APEOPRNT4PZO/Apple+Podcasts+Badge.png</image:loc>
      <image:title>Episodes - The Vendor Seller Hybrid Model - Episode 2</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/episode-1-promotions-on-amazon</loc>
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    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
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  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/why-were-launching-the-ecommerce-brain-trust-podcast</loc>
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    <priority>0.5</priority>
    <lastmod>2017-10-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59b7e44ed55b41ba35f1cd0b/1508351563473-MD4U7H5AEESHOUYKNFQA/bobsled+team+resizze.png</image:loc>
      <image:title>Episodes - Why We're Launching the Ecommerce Brain Trust Podcast</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/category/Season+2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/category/Season+1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/category/Season+3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/category/Amazon+for+CMOs+Series</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/category/Amazon+Weekly+News+Digest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/news</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/marketplace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/braintrust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/kiri</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/masters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/bobsled</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/amazon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/the</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/tmi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/ecommerce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/episodes/tag/institute</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/index-rally</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57d6c55a2994cab476e9fb40/1588542362802-30QMWJRDTX8OEBXHIUQ5/Frame+3.jpg</image:loc>
      <image:title>Index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57d6c55a2994cab476e9fb40/1588544231254-0SXFGPILG6ME24WJW1C5/3_homepage-banner.jpg</image:loc>
      <image:title>Index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57d6c55a2994cab476e9fb40/1588541518871-M2MVR19IDBSV9PC0J2W2/AThingOrTwo_PodcastImage.jpg</image:loc>
      <image:title>Index - How We IG (And, You Know, Think About Social Media in General)</image:title>
      <image:caption>Apparently, we have a lot of pent-up thoughts about Instagram in need of an outlet, namely this episode of this podcast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57d6c55a2994cab476e9fb40/1588544164047-QD4G6BPCFB6JX80NRGGM/work-wife.png</image:loc>
      <image:title>Index - Prominent links to our Amazon storefront and bookshop.org page.</image:title>
      <image:caption>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Shop some of our favorite finds on our Bookshop.org page and our Amazon Storefront.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/cover</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-18</lastmod>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-15</lastmod>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/the-meet-ups-rally</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57d6c55a2994cab476e9fb40/1474394844989-4HAC4XR3XAIELESSTZLM/image-asset.jpeg</image:loc>
      <image:title>The Meet-Ups</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ecommercebraintrust.com/the-magazine-rally</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57d6c55a2994cab476e9fb40/1475002184585-ITBO35QCZW1C4CAK2ZV6/image-asset.jpeg</image:loc>
      <image:title>The Magazine</image:title>
    </image:image>
  </url>
</urlset>

