A 'SMARTER' Framework for Ecommerce With Chris Perry of firstmovr - Episode 315
INTERVIEW WITH CHRIS PERRY
DESCRIPTION
In this episode of The Ecommerce Braintrust, host Kiri Masters talks with Chris Perry, co-founder of firstmovr. They delve into the concept of "smarter growth" and how it can help brands and retailers achieve incremental growth in the e-commerce space. From driving households, baskets, and trips to leveraging category management principles, they cover a range of strategies and tactics.
Chris Perry is the Chief Learning Officer at firstmovr, a Satellite Center of Excellence (COE) for CPG Omni Education & Change Management on a mission to help empower first movers — both people and organizations — to win in a disruptive marketplace.
Make sure you tune in to find out more!
“But at some point, more first movers emerge. Especially. I mean, maybe the one silver lining to COVID was it accelerated everyone’s expectations, shoppers, retailers, and brands alike, in this space.”
KEY TAKEAWAYS
In today’s episode, Kiri and Chris discuss:
- Introduction to firstmovr as a center for omni education and change management in e-commerce.
- The "smarter growth framework" as a means to organize and drive incremental growth.
- Drawing principles from brick and mortar to leverage them for e-commerce success.
- Moving beyond tactics to focus on the "why" of growth and driving incrementality.
- The importance of understanding household penetration, buy rate, and the four quadrants of growth.
- Applying the SMART (specific, measurable, achievable, relevant, time-bound) framework for more strategic and measurable growth goals.
- Emphasizing the need for intentional content optimization and leveraging levers at scale.
- Examples of best practices in basket building, including stocking up, trade up, and bundles.
- Strategies employed by Procter & Gamble (PNG) and L'Oreal in driving growth through advertising and product differentiation.
- Harnessing shopper purchase data for targeted personalization in advertising.
- Practical ways for brands to deploy investments and gain more control over their growth strategies.
- The upcoming "smarter events" by Firstmover, offering education and support for implementing smarter growth strategies.
MENTIONED IN THIS EPISODE
Learn more about Acadia
Connect with Kiri Masters
Connect with Chris Perry
Learn more about firstmovr
