Episode 2 - Grocery on Amazon: Industry Outlook with Brittain Ladd

THE TACTICAL SIDE OF SELLING GROCERIES ONLINE
 

DESCRIPTION

Brittain Ladd joins us on the show today! He is a globally recognized expert in supply chain management strategy and operations and I came across him through the group of contributors to the Forbes retail section that he joined recently. Brittain was previously at Amazon, so he really has a lot of insight into their fresh and pantry divisions, where he was based. Listen in to find out what he has to share on today's show.

Brittain has also consulted for other retailers, like Kroger and this means that he is the perfect person to talk to about grocery and food products on Amazon. He has a really good game with making predictions, so pay close attention to the stats that he shares on the show today, about the percentages of grocery sales, both online and physical, and where he sees that going in the next few years. Today, we also discuss about how he sees Amazon working to leverage their prime memberships, relative to their acquisition of Whole Foods, and we will talk about the more tactical side of selling groceries online. Tune in to find out more.

Nothing is more personal to the consumer than grocery shopping.

KEY TAKEAWAYS

  • Will Amazon pass Kroger by 2020?

  • Brittain's predictions for Amazon going forward.

  • Increasing prime membership numbers.

  • The way that Amazon is expanding it's grocery division.

  • Amazon's really huge potential.

  • The shift from physical to online grocery sales.

  • Why it's actually easier to make a profit in the world of e-commerce in London.

  • Grocery shopping is really a personal experience.

  • The challenges that certain brands have faced when transitioning from physical to online sales.

  • Brittains recommendation for CPG companies wanting to have an online presence.

  • Why so many CPG companies have failed online.

  • Amazon's aspirations to become a CPG company.

 

MENTIONED IN THIS EPISODE

Connect with Brittain Ladd

The Updated Guide To Selling Food & Beverages On Amazon

Bobsled Marketing

 

Don't forget about Kiri's giveaway! Leave a review of the Ecommerce Braintrust podcast on iTunes, send us a screenshot at info@bobsledmarketing.com and if you're in the US, we'll send you a paperback copy of Kiri's new edition of "The Amazon Expansion Plan"!

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