Episode 35 - The Importance of Backend Keywords for Amazon SEO | Season Rewind


We are dedicating the entire month of June to a podcast season rewind! We will be rebroadcasting some of our most popular episodes from the past six months and we hope you will enjoy listening as much as we enjoyed discussing these very interesting topics.

This week we are sharing with you “How Much Do Backend Keywords Matter to Amazon SEO?” - an episode with our PPC Manager & Keyword Expert Stefan Jordev. 

This is a very interesting topic and we receive a lot of questions about Backend Keywords, so if you haven’t had the chance to listen, tune in right now - Stefan has some great insights! 



Amazon experts have a variety of opinions about the utility of backend keywords on your product listings. At Bobsled, we want to ensure that every listing is optimized to its maximum potential, so we bring up the subject of keywords often. Backend keywords is one of our most frequently asked questions, so it seemed natural to devote an entire episode to this diverse subject. Bobsled’s keyword expert and today’s podcast guest is Stefan Jordevs, and his perspective on backend keywords is backed by his years of experience and targeted research. Today, we wanted to dig in with Stefan about how much weight these keywords carry. How important is it really? 

The ultimate value of your listing will be based on the title, product description, and the listing as a whole.
— Stefan Jordev

Stefan is going to explain how he put Amazon’s keyword algorithm to the test by comparing multiple listings with relevant keywords. He discovered that it really is best to play by the rules. Utilize those allowed 250 characters! Your listings matter more than your keywords, but backend search terms can be a powerful tool to get your products more traffic. We have a lot to learn from Stefan, so let’s get started. 



  • Stefan shares his background with Google and why keywords are so important. 
  • Amazon users typical employ a problem-based search. 
  • Stefan predicted that Amazon would follow Google’s suit as far as keyword limitations are concerned. 
  • Backend keywords are lower in priority. 
  • How we can get customers to the listing through keywords. 
  • Stefan describes his experiment to test keywords. 
  • Really utilize those 250 characters. It is worth it! 
  • There is some overlap between your title, description, and keywords. 
  • Stefan’s recommended strategy for brands going forward. 



Episode 24 - How Much Do Backend Keywords Matter to Amazon SEO?



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