The Retail Roundup July: The White Whale of Attribution, AI Disclosure Rules and the End of Out-of-Stocks - Episode 439
🎙️News Review with Armin Alispahic and Damiano Ciarrocchi
DESCRIPTION
Welcome to another edition of The Retail Roundup: your monthly recap of the biggest headlines and developments in the retail world.
As always, we have Armin Alispahic with us to dig into operations and organic industry trends. We're also thrilled to welcome Damiano Ciarrocchi back to the show. He'll be sharing his takes on all things media.
There are a lot of interesting updates to dig into today! Let's get into it!
“For a long time, the digital shelf and the physical shelf have been completely disconnected. And the biggest problem in online grocery that we know of is just having out-of-stock items.”
KEY TAKEAWAYS
In this episode, Julie, Jordan, Damiano, and Armin discuss:
AI Corner: AI-Generated People Disclosure
Amazon now requires disclosure for AI-generated photorealistic people in A+ Content.
Brands should update creative workflows to include metadata tagging and audit existing assets for compliance.
Amazon DSP: Omnichannel Metrics
Amazon DSP now attributes sales across retailers like Walmart, Target, and Home Depot.
This gives brands a clearer view of cross-retailer impact and marks a major step toward true omnichannel measurement.
Amazon Marketplace Operations
Buy Box eligibility: More sellers can now compete, but performance still determines who wins.
Returnless resolutions: Brands can automate refunds for low-value items to reduce costs, but should monitor rules carefully to prevent abuse.
Instacart Updates
Immersive Feed: Vertical video ads create new opportunities for product discovery beyond search.
Arpalus acquisition: AI-powered shelf scanning promises better inventory visibility and fewer out-of-stock frustrations.
Walmart Connect
Walmart acquired Vibe.co to make Connected TV advertising more accessible for brands.
Negative keyword targeting is finally rolling out for Sponsored Products, giving advertisers much-needed campaign control.
MENTIONED IN THIS EPISODE
Connect with Acadia’s Retail Media Team Lead, Damiano Ciarrocchi
Connect with Acadia’s Operations Team Lead, Armin Alispahic
Connect with our host, Julie Spear
Connect with our host, Jordan Ripley
Learn more about Acadia
