Walmart's Marketplace: Is Now the Right Time for Your Brand to Launch? - Episode 132
INTERVIEW WITH JESSE CHEMBARS
DESCRIPTION
Today we are joined by Jesse Chembars, Client Project Manager from Bobsled Marketing. Jesse talks about big announcements Walmart made since the beginning of this year, differences between Amazon and Walmart, and challenges sellers are facing when entering this growing marketplace.
Make sure to tune in today and find out more about Walmart and its potential!
Jesse started working at Bobsled nearly three years ago with an extensive background in e-commerce project management, having worked with both branded and private label products. He's worked with numerous marketplaces, and in Bobsled he started his own passion project - launching Walmart as Bobsled services for branded manufacturers.
“Anybody who is interested in controlling your brand and your online presence should consider moving into the Walmart marketplace.”
KEY TAKEAWAYS
Walmart.com is not as big as Amazon.
Contrasting Walmart with Amazon - brands selling on Walmart have 5-15% revenue compared to what they make on Amazon, but they also have less competition.
Introducing Walmart Fulfillment Services.
Enhanced Brand Content - it is available currently, but it comes at a cost.
Walmart will be aligning in-store team and .com team to sort out the discrepancies between services.
How did COVID-19 affect the application process for sellers interested in enrolling in Walmart Fulfillment Services?
What kind of brands are the best candidates to expand in the Walmart in the next months?
Jesse talks about exclusivity Walmart is offering to brands.
How Walmart resolves issues with resellers?
Challenges sellers are facing when entering this developing marketplace.
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Connect with Jesse Chembars
Learn more about Walmart Fulfillment Services
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Win a copy of Kiri's book, Amazon for CMOs! All you need to do is write a review of this podcast in iTunes, Stitcher, or wherever you listen to this podcast, take a screenshot of the review that you wrote, and email it to Kiri at kiri@bobsledmarketing.com or send it to her on LinkedIn.