What is NOT Working in Ecommerce? - Live From Etail West - Episode 139

INTERVIEW WITH CHELSIE ARVIZU FROM HINT, INC.

 

DESCRIPTION

In this week’s episode, we’re bringing you an interesting conversation with Chelsie Arvizu who is the Senior Director of Ecommerce at Hint Inc. Chelsie has a strong Ecommerce background and we were thrilled to get her insights during the eTail West conference in Palm Springs. This episode is all about Hint’s very interesting resourcing structure as well as what’s NOT working in Ecommerce from Chelsie’s perspective.

Tune in to find out more!

Chelsie is the Senior Director of eCommerce at Hint, Inc. where she oversees different eCommerce channels. Before Hint, Inc., she was working as an Amazon Account Manager at Manduka, Sales & Marketing Manager at Church & Dwight, Co., Inc., and Dermalogica. She’s been in the eCommerce industry for five years and she loves the ever-evolving side of it.

“Nobody is talking about what they’ve tried, what didn’t work and how it has been affecting the businesses.”
— Chelsie Arvizu

KEY TAKEAWAYS

  • In eCommerce, you can see the whole customer journey - from marketing to the post-sales.

  • Chelsie discusses the ideal model for brands to resource different channels.

  • You can share creatives between different channels and explore consistencies. 

  • The Shopper Marketing team should work closely with the eCommerce team.

  • What does the evolution of assortment expansion look like at Hint, Inc.

  • Competitor analysis is a great data source that helps with catalog expansion.

  • People aren’t talking about what’s not working in eCommerce.

  • Chelsie talks about what she is excited about in 2020.

MENTIONED IN THIS EPISODE

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