23 Better Metrics for Your Amazon DSP Campaigns with Damiano Ciarrocchi - Episode 281
INTERVIEW WITH DAMIANO CIARROCCHI
DESCRIPTION
In today’s episode, Kiri and Damiano discuss their new research report, dive deep on two new metrics, and what brands can expect from the research launch on March 23.
Make sure you tune in to find out more!
“What we really wanted to find out is why is that when PPC and DSP meet they become stronger together.”
KEY TAKEAWAYS
Most brands are stuck using basic metrics like ROAS and impressions when it comes to their Amazon DSP campaigns, but these metrics provide a very narrow view of performance. Data within DSP is robust, and brands should be using more sophisticated metrics that are tailored to the stage of the customer purchase journey that they are trying to reach. This will provide a much deeper understanding of their DSP performance.
Kiri Masters, head of retail strategy at Acadia, and Damiano Ciarrocchi, retail media manager at Acadia, have spent the past 3 months researching the components of existing Amazon DSP metrics.
The result is a new set of 23 “next generation” metrics that can be used for specific stages of the customer journey, for specific brand goals, and product attributes.
These specific metrics will help brands to better understand their performance and optimize their campaigns more effectively.
In this episode, Kiri and Damiano discuss their research, dive deep on two of these new metrics, and what brands can expect from the research launch on March 23. Register for the research here.
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Acadia
Connect with Damiano Ciarrocchi
Learn more about the report here.
