4 Big Themes From the ANA’s 2023 Digital and Social Media Conference
DESCRIPTION
Chad Crowe, Partner and Head of Operations at Acadia, attended the ANA’s 2023 Digital & Social Marketing Conference last week. In this episode, he shares his takeaways from the event and the big challenges and opportunities on the minds of marketers this year.
Chad’s overall impression was that there was a ton of content and discussion - and vendors! - there to talk about influencer marketing.
Make sure you tune in to find out more!
You can also read our recap of the ANA event on the Acadia blog.
“A reoccuring theme was the importance of knowing how you are as a company. ”
KEY TAKEAWAYS
In today’s episode you’ll hear:
⦁ A lot of the discussions were based on case studies. A lot of the conversations were just examples of how partnering with influencers and content creators is a good thing.
⦁ United shared info on their big social media campaign that they just came out with and theis internal network of influencers that function within the company.
⦁ Leveraging not just outside influencers, but employees who happen to be influencers.
⦁ ESPN shared a campaign they created with influencers and creators together, giving them exclusive access to events, and in return getting a great benefit from the word of mouth and the notoriety of the events that the influencers shared.
⦁ A lot of ANA is big national brands that are looking for the next big top of funnel thought.
⦁ References were made to humanizing your brand, making sure that you have a solid brand voice and partnering with people who can be an extension of that.
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