A Pulse Check on 2023: Recapping Retail Marketplace Themes & Trends of the Year - Episode 292
DESCRIPTION
In today’s solo episode, Kiri recaps the trends so far this year and provides a pulse check on the state of retail, media, and marketplaces in 2023.
Kiri talks about non-endemic advertising on Amazon and metrics on the Amazon Demand-Side Platform (DSP), she previews two topics that will be explored in more detail this year, Walmart.com and more.
“Amazon has a huge growth opportunity for non-endemic advertising. I don’t think they’re anywhere near the saturation point for endemic consumer brands.”
KEY TAKEAWAYS
In today’s episode, Kiri talks about:
Non-endemic advertising on Amazon: A growth opportunity for Amazon Advertising with non-endemic brands.
Metrics on the Amazon DSP: Need for metrics that better serve brand objectives and goals.
Single ASIN strategy 2.0: Combining organic and paid optimization at the ASIN level for better results.
Focus on Walmart.com: Walmart emerging as a challenger to Amazon, providing more options for brands.
Prime Day 2023
To prepare for Prime Day you can listen to 2 podcast episodes (on advertising and operations) and we have a write-up summary on the Acadia blog.
Retail Media Network launches: Concentration of launches in 2021-2022, potential saturation of the market.
Connect with Kiri Masters
Learn more about Acadia
