Amazon Savviness Score Launch Announcement - Episode 217
ANNOUNCEMENT BY KIRI MASTERS
DESCRIPTION
What is standing in your way to success on Amazon? Has your brand reached a level of maturity on Amazon? Which factors reflect Amazon maturity and how does it inform business results? These are just some of the questions that we have been considering over the past few months at Bobsled Marketing while developing a four-minute test that benchmarks your brand’s Amazon potential. We are excited to announce that Bobsled’s Amazon Savviness Score is now live!
Make sure you tune in to find out more!
“This is a big initiative that we have at Bobsled, to share what we’ve learnt, share our knowledge, and provide you with tools to help you move your brand forward in this area as well.”
KEY TAKEAWAYS
The Amazon Savviness Score is a four-minute test that benchmarks your brand’s Amazon potential.
‘What’s standing in the way of our clients’ success on Amazon’ is a question that caused a spirited discussion among Bobsledders. There were lots of ideas, but the recurring topic was the optimal level of investment in Amazon as a sales channel. There was a general perception that many brands are underinvesting.
Being successful on Amazon requires advertising dollars, product content, visual assets and time from both the decision-makers and the Amazon point person working with us as an agency.
We decided to answer this question: Which factors reflect Amazon maturity and how does it inform business results?
We have analyzed over 100 clients to determine their Amazon maturity and identified some key attributes that are leading indicators.
With that information we developed the self-assessment tool called the Amazon Savviness Scale.
At the end of the 10-question survey, you’re provided with your Amazon Savviness Score (a score out of 39) that can be used to benchmark where your brand is right now and to what extent there is room to grow.
Note on data privacy: we’re using this data to provide you with your score, but also for further research. We will aggregate the results in a non-identifiable fashion to answer that question later on in 2022.
We want to determine if there is a correlation between Amazon maturity and the size of the Amazon channel.
After completing the survey, you can also reach out to us for a more in-depth analysis of your score.
More to come from Bobsled Marketing next year: research into amazon maturity factors, as well as a webinar and a report on that topic.
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Bobsled Marketing
Check out the Amazon Savviness Score
