Answers to Your Top Asked Questions About Vendor Central - Part 2 - Episode 250
INTERVIEW WITH JOÃO COUCEIRO DA COSTA
DESCRIPTION
In today’s podcast, we are talking with João Couceiro (Kow-Sero) da Costa who is based in Portugal and is a Client Project Manager at Bobsled. Previously at Amazon, he worked in 2 central departments: Global Catalog Operations and Retail Account Management, both focused almost exclusively on the Vendor side of the business, especially Retail Account Management where he had the sole purpose of growing vendor accounts.
This is the second of the 2 part series about the Amazon Vendor Central business model. You can listen to part 1 here.
Make sure you tune in to find out more!
“On Seller Central, you have full control, and working with an agency such as Bobsled will take the pressure off the bad parts of the platform. ”
KEY TAKEAWAYS
Troubleshooting vendor questions, what happens when you stop receiving POs? How to get Amazon to increase the price of your product?
There are a lot of different sources why POs have been stopped. Joao provides a few examples and talks about brand ownership, brand registry, and authorized and unauthorized sellers.
Joao talks about how to get your product increased, what to do in the situation when you need the price increased on VC, how effective is to increase spend with PPC or DSP, and if that would move the needle in the direction of the price increase.
Hybrid model - when facing issues with a Vendor account, sellers want to create a Seller Central account. Some vendors have been told by Amazon that they can’t operate both SC and VC accounts and that they can be terminated from VC. Before considering running a hybrid model, make sure that you confirm that you haven’t been told that by Amazon.
Leveraging a third-party seller strategy works very well as a go-around in this sort of situation. But with that, you’re not operating your SC account, but you don’t get the full benefit of SC by using a distributor.
Bobsled has had several hybrid model accounts, and with two accounts there’s a lot of work to do on both channels.
If you’re a mid-sized vendor you can expect less and less support from an actual person, a vendor manager.
Make sure to listen to last week’s part one!
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Bobsled Marketing, an Acadia Company
Connect with João Couceiro da Costa
