Chris Perry, a Leader of Change in Ecommerce - Part 2 - Episode 135
INTERVIEW WITH CHRIS PERRY
DESCRIPTION
We are diving back into the conversation with CPG change leader e-commerce thought leader Chris Perry. Last week Chris talked about his career so far and practical things holding big companies from succeeding in e-commerce, and today we are carrying on with the conversation and talking about how to best organize e-commerce within a large organization, how to incentivize the performance of e-commerce, and giving advice to future change leaders.
Tune in to find out more!
From Reckitt Benckiser to WellPet to Kellogg’s to many leading global CPG brand clients at Edge by Ascential, Chris has led ecommerce strategy, organization, education and capabilities, generating top-talent teams, over $350MM+ in sustainable revenue growth, 1000's in online share leadership and collaborative joint partnerships with over 25+ top eCommerce retailers, including Amazon, Walmart, Kroger and more.
“If I’m in a meeting and I tell you something that’s different than what everyone else is telling you, I’m not actually incentivized to do that, so you should be listening to me because it’s actually in my disfavour in a normal corporate culture to do that.”
KEY TAKEAWAYS
When the Covid-19 crisis ends, customer’s expectations will go back to normal regarding shipping times, and with other eCommerce channels moving forward, fast shipping won’t be a big differentiator for Amazon anymore.
Chris explains what are some of the typical things holding larger organizations back from succeeding in eCommerce.
Covid-19 kickstarted everyone’s need to figure e-commerce out.
Companies should be allocating resources based on the growth they want and need, not based on the current size of business.
Chris gives advice to status quo challengers.
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Connect with Chris Perry
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Learn more about Leaders of Change
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