Ecommerce Predictions for 2023 With Russ Dieringer - Episode 269
INTERVIEW WITH RUSS DIERINGER
DESCRIPTION
Today Kiri speaks with Russ Dieringer, founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Just like last year, Kiri and Russ share their predictions in eCommerce, for 2023.
Make sure you tune in to find out more!
Russ Dieringer is the founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Each week, Russ creates impactful, practical, and easy-to-digest research that speaks to all layers of an organization, helping them see further around the corner of what’s coming in retail.
“I think that retail media as a whole, with Amazon, Walmart, Instacart and a few others, really stand to gain significant digital advertising share next year, from the other channels, including social, traditional channels, etc. It’s proven so much more resilient in the last two quarters alone.”
KEY TAKEAWAYS
In this episode, Kiri and Russ go back to their predictions for 2022, and recap what predictions came true. The results are mixed, listen to hear what they were right about.
They both share their predictions for 2023:
Russ’s predictions:
AMC adoption ramps (75%+ by EOY 23)
Both Instacart and GoPuff go public, emerging out of this period leaner and stronger
Amazon makes a splash in grocery through acquisition
Kiri’s predictions:
Walmart Connect adoption grows. Puts pressure on Amazon ads growth
Amazon captures more advertising revenue from non-endemics
Bankruptcy of one or more large Amazon aggregator
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Bobsled Marketing, an Acadia Company
Connect with Russ Dieringer
Learn more about Stratably
