Equipping the Next Generation of Ecommerce Professionals -With Nicole Hatley, Skechers - Episode 330
INTERVIEW WITH NICOLE HATLEY
DESCRIPTION
In this episode of the e-commerce brain trust podcast, Kiri Masters, head of Retail Media Strategy at Acadia, interviews Nicole Hatley, Global Content Strategy Manager for Skechers, at the Etail West conference.
Nicole discusses her role in managing Skechers' content across all e-commerce platforms and countries and the unique challenges that come with it. Nicole also shares her experiences as a professor of e-commerce marketing at the Fashion Institute of Design and Merchandising.
The discussion covers the rapid evolution of e-commerce and how she prepares her students for a continually changing market. Nicole also shares her excitement for the future of e-commerce, specifically personalization efforts.
“ There’s never a point where you’re like, I’ve got this, I know everything, and now I’m good. There’s no coasting in terms of the kind of work that we do. It’s a lifelong learning pursuit.”
KEY TAKEAWAYS
Key Highlights:
Introduction to Nicole
Nicole's role overseeing Global Content Strategy for Skechers
Nicole's role as a a professor of e-commerce marketing and equipping the next generation for this dynamic industry
The Impact of Personalization in E-commerce
The most impactful personalization tactic that Nicole is using right now
MENTIONED IN THIS EPISODE
Learn more about Acadia
Connect with Kiri Masters
Connect with Nicole Hatley
