International ECommerce Trends, With Data From Salesforce's Michelle Grant - Episode 164
SENIOR MANAGER, STRATEGY AND INSIGHTS, RETAIL AND CONSUMER GOODS AT SALESFORCE
DESCRIPTION
Today we are speaking with Michelle Grant, Senior Manager, Strategy and Insights, Retail and Consumer Goods at Salesforce. She is a seasoned researcher who helps global organizations build the future of their business. At Salesforce, Michelle blends data and analysis to create thought-provoking content that helps companies understand how new technologies will impact the future of their business.
Tune in to learn more!
KEY TAKEAWAYS
Data gathering: 1500 digital commerce sites, 1.8 billion shoppers, 3 billion visits and 51 countries
Brands and retailers:
Understanding what’s happening in the market globally in a standardized way
Benchmarking aspect; AOV and average discount per order
Taking data that Salesforce generates from the shopping index and through other research methodologies to produce analysis.
Becoming Retail - series on how to lead digital transformation
High-level views of international trends
55% is the benchmark for global growth in digital sales for Q3
Germany, Japan, Nordics - lowest growth rates, 18-33%
Highest: APAC, Canada +107% and +78%
USA middle of the pack at 57%
Devices shoppers are using to browse and transact:
Global share of traffic - 70% on mobile; people have also migrated to their computers
Computer traffic in Q3 was around 55%, comparing to 35% in mobile especially in Australia, NZ; the highest growth rate in Q3
The easiest markets for expansion from the US are the UK, Canada, and Australia
Shopping behaviors that have changed:
Active apparel
Skincare products
Grocery products
Behind The Scenes - analyzing data from surveys
Follow Michelle (EMI_MichelleG) and Rob Garf (RetailRobGarf) on Twitter
MENTIONED IN THIS EPISODE
Connect with Michelle Grant
Find out more about Salesforce
Connect with Kiri Masters
Learn more about Bobsled Marketing