New Amazon Marketing Cloud Capabilities with Ross Walker - Episode 336
INTERVIEW WITH ROSS WALKER
DESCRIPTION
In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Ross Walker, Retail Team Lead, discuss the latest developments in Amazon's marketing cloud (AMC), focusing on advanced integrations of new data sources, paid features, audience insights, and the Events Manager.
They highlight the importance of robust attribution and customer journey data, as well as better audience creation and targeting for brands leveraging AMC.
Make sure you tune in to find out more!
“AMC is like the Google Analytics of Amazon, meant to be a source of truth where you can get data from all sorts of different activations and help make good decisions for your business.”
KEY TAKEAWAYS
In this episode, Julie and Ross discuss:
Overview of AMC and its recent developments.
Detailed discussion on paid features like Experian auto paid data set and Foursquare paid data set.
Analysis of flexible shopping insights and audience segment insights.
Explanation of the Events Manager and its significance.
Insights into AMC-derived data that has significantly impacted clients.
Comparing the value propositions of media activation and measurement in AMC.
Speculation on Amazon's ambitions in the advertising industry and the role of AMC in achieving them.
MENTIONED IN THIS EPISODE
Learn more about Acadia
Connect with Julie Spear
Connect with Ross Walker
