The Hydrow High: Bruce Smith, Founder & CEO of Hydrow - Episode 312
INTERVIEW WITH BRUCE SMITH
DESCRIPTION
In this episode of The Ecommerce Braintrust, Kiri Masters talks with Bruce Smith, Founder and CEO of Hydrow.
Hydrow is a leading at-home-connected rower that brings the experience of on-water rowing straight to your home. Bruce, a lifelong entrepreneur, rower, and coach, has dedicated his career to helping others experience the power of the sport at all levels. Bruce founded Hydrow to capture the unique experience of on-water rowing and make it accessible to people everywhere. In this episode, they discuss Bruce's entrepreneurial journey, Hydrow's retail strategy, and how they are revolutionizing the fitness industry.
Make sure you tune in to find out more!
“And the shift has been in personalization and really dialing in to the specific customers that we know are interested in this exercise now. And it’s a very different exercise and you can see it in the change in our leadership”
KEY TAKEAWAYS
In this podcast, host Kiri Masters and Bruce discuss:
How did Bruce first fall in love with rowing?
How Bruce led Community Rowing in Boston to become the largest rowing outreach organization in the world, and tripled operating income of the organization, during the great financial crisis.
How Bruce came to found Hydrow and early days.
How Hydrow is building a content-first, product-led DTC strategy.
How personalization has been a big unlock as a strategy - leveraging 1P data from customers. In comparison to a market awareness approach.
Hydrow also sells on Amazon. At one point in time, that was taboo for DTC brands. What place does marketplaces like Amazon have for Hydrow, now and in the future?
MENTIONED IN THIS EPISODE
Connect with Kiri Masters
Learn more about Acadia
Connect with Bruce Smith
Learn more about Hydrow
