The Walmart Marketplace Requires a Different Growth Strategy to Amazon, Here’s Why - Episode 308

DESCRIPTION

In this podcast episode, Kiri delves into the unique aspects of Walmart's marketplace and why simply copying and pasting content from Amazon won't yield meaningful results.

She explores Walmart's Listing Content score and its impact on visibility, sales, and conversion. Learn why increasing the quality score from 70% to 90% can lead to a 13% increase in conversion and how to optimize your listing content for maximum success on Walmart. Kiri also discusses the differences in the content breakdown between Walmart and Amazon, along with the recent changes implemented by Walmart.

Tune in as we unravel the intricacies of the Walmart algorithm and why it's worth considering Walmart.com as a channel for ecommerce growth. Whether you’re a brand looking to expand your online presence or a seller seeking a comprehensive understanding of the Walmart marketplace, this episode is packed with valuable insights to help you achieve your goals. So sit back, relax, and let's dive into the fascinating world of Walmart and its unique approach to ecommerce.

“Copying and pasting content from Amazon to Walmart may result in a listing quality score of 70% out of 100%. Increasing the quality score from 70% to 90% can lead to a 13% increase in conversion.”
— Kiri Masters, Head of Retail Strategy at Acadia

KEY TAKEAWAYS

In today’s episode, Kiri talks about:

  • Walmart vs. Amazon - the importance of understanding the differences for ecommerce growth

  •  Walmart's Listing Content Score and Quality Score

  • Walmart's Content Optimization and Algorithm

  • Optimizing Content and Ad Strategy

  • Walmart's Attractiveness for Ecommerce Growth

  • Video Content on Walmart.com

  • Importance of Establishing a Presence on Amazon

  • Walmart's Third-Party Marketplace and Attribution

  • Content Quality Score and its Components

  • Obtaining Product Reviews

  • Impact of Quality Score on Conversion Rate and Sales

  • Importance of a High-Quality Score on Walmart

  • Tips for Optimizing Content on Walmart

Connect with Kiri Masters

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