Episode 10 - Integrated Marketing Strategy Roadmaps for Retailers & Brands with Tim Curtis

MULTI-CHANNEL MARKETING STRATEGIC ROADMAPS

 

DESCRIPTION

Would you like to find out what integrated marketing is really all about? Today we will be interviewing Tim Curtis, the president of Cohere One, a company that does integrated marketing as well as the execution and development of multi-channel marketing strategic roadmaps for retailers and brands.

What that really means is that they do full-service execution and strategic consulting for all the various marketing channels of retail marketers - whether it's print and catalogs, in-store, e-commerce, or even marketplaces.

This episode is packed with insights about the catalog industry and the way it has evolved during the time Tim has spent working in this field. Tim has an extensive professional background in the field and he got acclimated to integrated marketing at a very early age. By the time he arrived at Cohere One he got to learn a lot of useful lessons, so tune in and enjoy the great advice Tim has to share.

The complexities of today’s business environment require really completely new thinking.
— Tim Curtis

 

KEY TAKEAWAYS

  • Tim explains his background and how he came to Cohere One.

  • What Cohere One does with integrated marketing.

  • Cohere One's approach is heavily rooted in analytics.

  • About the partnership that Bobsled Marketing has with Cohere One.

  • A history of how the integrated marketing industry has evolved over the years.

  • How things really changed when the market crashed in 2008-2009.

  • What happened with print catalogs as a result of the 2008 market crash.

  • The importance of finding a balance between your offline and online expenditures and connecting them to make a cohesive map of touch-points for customers.

  • The impact of social media on catalogs.

  • The role that technology has played with print-marketing.

  • The role that Navistone has played in helping to build an overarching strategy and campaign for clients.

  • The demographics related to millennials and education.

  • Some of the brands and retailers that are using catalogs successfully.

  • Catalogs and direct mail have proven to be very instrumental in driving business.

  • Amazon is proving to be a very effective catching strategy.

  • Amazon is working on becoming a more qualified driver of their own success.

  • A recent survey and behavioral study found that consumers are more likely to place repeat purchases for products on marketplaces like Amazon, as opposed to retailers. But they're more likely to discover the products through retailers.

  • Pretending that Amazon does not exist is a critical mistake for brands to make.

  • Tim's advice for the way that new consumer product brands should approach direct mail and catalog opportunities.

  • Who Tim would consider being a good candidate for direct mail and catalogs.

  • The best way for listeners to get in touch with Cohere One would be to go to their website or to reach out to Tim on Linkedin or Twitter.

 

MENTIONED IN THIS EPISODE

CohereOne

Tim’s LinkedIn

Tim’s Twitter

The Key To Direct Mail Success With Larry Kavanagh

Navistone

Shoppers Prefer Online Marketplaces For Repeat Purchases

CohereOne Summit


The giveaway is still on! Leave us a review on iTunes, Stitcher, Overcast or any platform where you listen to the show and we’ll send you a paperback copy of Kiri’s book, The Amazon Expansion Plan. Send us your screenshot at info@bobsledmarketing.com and get your 2018 updated and revised edition.

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