Episode 9 - Top 3 Lessons Learned from Managing More than 80 Brands on Amazon

TIPS AND STRATEGIES FROM ESTABLISHED BRANDS

 

DESCRIPTION

This episode, we are interviewing Rachel Street, another very knowledgeable and experienced project manager on the Bobsled Marketing team. Over the last four years, Rachel worked with more than eighty different brands on the Amazon channel - this allowed her to gain a lot of insights and learn a lot of lessons that she can now share with you. So make sure you tune in to get her advice!

Rachel came to Bobsled earlier this summer from E-Tails, one of the largest retailers who sell products on Amazon. Because her position involved dealing with literally dozens and dozens of brands, Rachel has really brought a lot of additional context to her role as a project manager at Bobsled Marketing.

Rachel has an exciting professional background and her vast experience offers her a unique perspective on everything Amazon. This is the third episode where we are joined by Bobsled team members and we hope you are enjoying the tips, tricks and best practices they are sharing with you.

It’s a lot of work to create your online retail ecosystem.
— Rachel Street

 
 

RACHEL STREET, CLIENT PROJECT MANAGER

Mandated by performance, driven by data and passionate about all things Amazon, Rachel comes from a leading retailer within the online marketplaces and has worked tirelessly to help hundreds of brands market their products on Amazon.

A digital marketer at heart, her analytical approach to the marketplaces ensures that all objectives are measurably accomplished and geared towards long-term success.

Rachel welcomes both change and challenge, knowing that obstacles and success paths are fluid on Amazon and require continual strategic management.

 

 

KEY TAKEAWAYS

  • Rachel explains a bit about her passion and her professional experience, prior to joining Bobsled.

  • The diverse sets of brands that Rachel used to work with.

  • Learning about the different niches of each category.

  • Some of the top trends that Rachel noticed while managing so many different brands.

  • Having more resources is starting to become a more active priority for brands.

  • Amazon doesn't really have many resources available, as a priority in the company.

  • It can be challenging to create an online retail ecosystem and keep it running- but it is possible.

  • Why Amazon didn't always make it to the companies' big table.

  • The importance of proper inventory management.

  • The strategic vision that is really necessary for brands, in order to have a successful presence.

  • Some of the elements that tend to carry more weight than others, when creating the necessary presence.

  • The importance of having high-quality imagery, amongst other things, to lead to a higher conversion rate.

  • The importance of managing reviews.

  • Some of the foundations for optimizing an account on Amazon.

  • Why data is really so important.

  • The playout of the assumption of brands that their customers aren't on Amazon.

  • Influencers and social media are driving more and more traffic to Amazon currently.

  • Things that tend to bring your brand integrity down.

  • The importance of owning your brand presence on Amazon.

  • Some tips for figuring out ways to take control of the way that you retail your products on the different marketplaces- and with Amazon specifically.

  • Developing a full realization of the impact that Amazon has on products. This is why you really need to make sure that only top quality sellers are selling your products on Amazon.

 

MENTIONED IN THIS EPISODE

 

Bobsled Marketing

Rachel Street

Top 4 Tips to Prepare for Q4 With PPC

Must-Have Tech Tools for Managing Your Amazon Channel

How to Get Product Reviews on Amazon

 

The giveaway is still on! Leave us a review on iTunes, Stitcher, Overcast or any platform where you listen to the show and we’ll send you a paperback copy of Kiri’s book, The Amazon Expansion Plan. Send us your screenshot at info@bobsledmarketing.com and get your 2018 updated and revised edition.

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