Episode 14 - Amazon Is Not Your Platform




About 50% of all online sales happen on Amazon today. The platform is becoming much more stronger, but now Amazon appears to be pushing out valuable brands, by focusing on their private label offering.

Promoting their own suite of products in a tag-line at the bottom of organic search results seems unfair to some brands, as this is not a tool that they are able to use and it certainly appears to give Amazon an advantage.

On the show today we will be talking about your options if you're a brand in this situation. Kiri has some great insights to help you protect yourself from Amazon's private label suite, while still acknowledging that Amazon is not your platform. Tune in now to find out more.

It’s their house and when you’re in their house, you have to play by their rules.
— Kiri Masters


  • Some context around Amazon's private label offering.

  • To what extent should Amazon be using their own platform to promote their own products?

  • Amazon previously appeared to be an open marketplace.

  • It took at least fifteen years for Amazon's retail business to get to where it is today.

  • Amazon created something that shoppers really wanted.

  • Understanding that this is Amazon's platform so we have to play by their rules.

  • Slim profits on private labels for Amazon.

  • Why Amazon is doing this.

  • Amazon has all the data and they're using it to their advantage.

  • Filling the gaps.

  • What brands can do in this situation.

  • Using Amazon's market research tool.

  • Amazon's private label suite is big- and it's growing!

  • Amazon's one weak point.


The giveaway is still on! Leave us a review on iTunes, Stitcher, Overcast or any platform where you listen to the show and we’ll send you a paperback copy of Kiri’s book, The Amazon Expansion Plan. Send us your screenshot at info@bobsledmarketing.com and get your 2018 updated and revised edition.

Season 2Season 2