Episode 38 - Aligning Amazon and Physical Store Distribution with Casey Sabol

WHY AN OMNICHANNEL APPROACH IS IMPORTANT

 

DESCRIPTION

Another Bobsled client is joining us on the show today! It was a pleasure to interview Casey Sabol, the brand manager at Myos Rens Technology (MYOS), and talk about Yolked, a new brand they launched in the nutrition category. Casey also shared with us her experience as an entrepreneur in the e-commerce trenches and how that led her to become the brand manager of Yolked. Tune in today to hear the interesting story behind a really innovative product and its distribution on Amazon and in stores.

Myos Rens Technology (MYOS) is a world-leading research and development company working with advanced nutrition products. Yolked is brand new and it consists of fertilized egg yolk, processed through a patented HPP cold pressure process. These unique fertilized egg yolks have been clinically shown to help increase lean muscle mass. They currently sell to a major brick and mortar retailer chain, and also on Amazon. The coordination of those two channels, and building up an omnichannel strategy right from the beginning, has proven to be very successful for them up to now.

I’m a big fan of really thinking about how to create a customer experience that is easy and causes no friction for customers.
— Casey Sabol

KEY TAKEAWAYS

  • Casey tells us what Yolked is, as a product.

  • The product has unique properties and the company is backed by science.

  • The unique fertilized egg yolks have been clinically shown to help increase lean muscle mass.

  • Fortetropin is unique to Myos Rens Technology.

  • Why Yolked is so unique that it's almost in a category by itself. It is protein's perfect partner.

  • Yolked helps to enhance protein and other nutrition. It increases lean muscle and slows muscle loss.

  • Combined with exercise, Yolked has been clinically shown to help increase three times more muscle than a placebo group, in a twelve-week study.

  • They have been receiving incredible feedback about the product from professional athletes.

  • How Yolked helps slow down the aging process.

  • Yolked is being sold both on Amazon and in stores.

  • Casey is an entrepreneur herself with her own e-commerce company called Lizzy J's Juice.

  • How Casey partnered up with Yolked.

  • What Casey has learned through her experience.

  • Bobsled has really helped Casey to grow the two brands, and to build a foundation for the brands.

  • About Casey's coordinated launch, both online and in retail stores.

  • Why Casey saw an omnichannel approach as important for Yolked.

  • Why Vitamin Shop is a perfect partner for a product like Yolked.

  • Amazon's storefronts are a great new feature!

  • Casey is a big fan of thinking about how to create a customer experience that is easy, with no friction for the customer.

MENTIONED IN THIS EPISODE

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